Leave it to a baby boomer to latch onto this millennial wine label concept. Forgive me; the label goes with the new table we just bought from Pier 1 Imports, that place where the millennial generation now shops. The proverbial "we" refers to the writer, namely me, and my civil union partner of nearly 20 years, or whatever is allowed to be said given we do not fall into the category of "one man and one woman".
Geode is a wine concept. It is a design. It is targeted marketing. This is its first vintage. It over-delivers. That's a good thing. Quick, before they sell it off to a larger company keen on watering it down and milking the label as a cash cow, buy it and drink up.
If they are going to wing these concepts out at us, then we need to know when to buy and when to pass. We need to be as fickle about our preferences as they are about their focus group results. My experience is this type of concept is best when it starts out. They can evolve into something even better, but rarely. Again I say, buy now and drink up. Just don't get married to it. Play the field. Be gay with California wine - don't get married.
White Rocket Wine Company has done a great job with Geode Santa Barbara Chardonnay 2006. Chardonnay is the proverbial "dead horse" in many ways these days, so it takes a strong concept, product and price to make hay. True to form as a Santa Barbara County Chardonnay, this newbie takes on hints of Puligny-Montrachet, a remarkable feat for a sub-$15 wine, Geode is packed with oodles of honeyed botrytis overtones and delicious tropical fruit flavors. The honey is in the head space and the pineapple, mango and lemon-lime grace the palate in a sophisticated way. The performance is very well rounded, creamy on the palate, yet the finish is crisp dry.
Veteran wine maker Melissa Bates is credited with this stellar value laden effort. She reportedly gave this wine an average of 8 months in oak, 3/4 French, 1/4 new.
Price: $14 (Nashville). Closure: real cork. Alcohol content: 13.5%.
By the way, do you know how to tell right away if that winery you're researching is owned by one of the large "wine umbrella portfolio management groups", without googling it? Here's a hint: If they ask you when you're born, before you check out their homepage, tell them you're born on January 1st 1901. And rest assured, you're under a big umbrella.
Okay, now that we've established that Gallo bought a Napa property with lots of history and genuine character, let's give them credit for injecting the house with efficiency without sacrificing quality. Under Gallo's umbrella, William Hill can compete better in the reality known as wine 2.0, the modern wine marketing landscape. As part of an entire "aisle" of offerings, this label can wield more muscle than it could stand-alone. We get better deals as a result. When they don't water it down, we stand to benefit by such an arrangement.
Price: $13 (Nashville, on sale). Closure: Real cork. Alcohol content: 13.9%.
Beautifully conceptual these wines, both of them. This is what Chardonnay is all about, and it's amazing how affordable they are.


















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